Business owners strive for a website that gains visitors that when enough value is provided, conversions and leads follow. Part of doing so is making your website interesting and engaging. One way to do that is to add interactive marketing software that will provide tools that create this experience. A software platform that provides you survey building, custom calculators, chatbots, and other interactive features to gain engagement and conversions is what Outgrow can be for your business.
What is Outgrow?
Outgrow is a Saas marketing content platform that enables businesses to create different types of interactive content online regardless of their size. Users can create customizable lead forms and calls to action for business websites that can include quizzes with custom questions and widgets that let users calculate return on investment, savings, percentages, and discounts. Outgrow enables businesses organizations to grow their lead generation in an automated process by enticing more customers to stick around on the site and submit the information that can be used to convert more customers.
Their features are reliable and customizable without new coding.
The tools can be set up to answer the most relevant questions for the customer and your business. Outgrow widgets can be embedded on users’ websites, blogs, or in popups.
Why Outgrow
As mentioned earlier, Outgrow will boost your marketing by providing interactive content tools for better surveys and other attention-grabbing solutions. Here are some of those ways:
Qualify Leads and Add Value
Give personalized answers to your customer’s most pressing questions, while qualifying your leads.
It helps to increase conversion rates
Conversion rates will increase when using their well-designed templates.
Reduces page bounce rates
Although bounce rates on your page can indicate that your page lacks quality SEO content, Outgrow interactive content can reduce bounce rates with targeted audiences, engaging readers, and getting them interested in taking an action.
Intelligent Analytics and Data Integration
Gain insights on your customers while providing value, segment your audience and integrate your data with hundreds of tools.
Other Features
Categorization and Grouping
Lead Segmentation
Distribution Management
Data Importing & Exporting
Lead Capture
Data Analysis Tools
Lead database integration
Conversion Tracking
Lead Qualification
Lead Nurturing
Content Hub
Skip logic
Mobile survey
Question branching
Pros and cons of Outgrow
Pros
Outgrow features beautiful templates that users can conveniently customize
The platform has simple user interfaces and you don't need coding to create tools
The platform allows for a complex branch of logic chains based on how users respond to the quizzes.
Outgrow offers several integrations that speed up the distribution of data
The platform has suggestions on how customers can update their content
Cons
Although the platform has very responsive customer support, they are not always strong in solving users’ problems.
While this platform is easy to use, if you wish to create elaborate calculators and questions it will take some effort.
Who is Outgrow best for
Outgrow is perfect for digital marketers that want to generate, engage, and increase their leads. The platform is great for business loan brokers, funding companies, lenders, e-commerce, marketing agency, real estate, healthcare, and fitness organizations to mention a few.
Pricing
Outgrow’s pricing is very fair and competitive. It has a seven-day free trial before paying the below listed amounts. The platform also offers premium integration/consultation services.
Here are the pricing options:
Freelancer: $14/month (billed annually)
Freelancers: $25/month (billed annually)
Essential plan: $95/month (billed annually)
Business plan: $600/month (billed annually)
Agency and enterprise: custom pricing per a customer
Outgrow customer support options
Outgrow has very responsive and willing support to solve user problems. It has the following options for support both in paid and free versions:
Live chat
Community forum
Tutorials
Additionally, there is the use of the phone as a support option but only available for paid version users.
Conclusion
Interactive content is almost a must on any website that is seeking to gain new customers. Outgrow specializes in the solutions that, with the proper use and messaging, will grow your sales by converting more visitors.