Our Story

After many years working for funders  in the small business finance industry, our founder noticed a lack of a primary source that provides the information funders need to grow their partner base with quality Independent Sales Organizations(ISO) and other top loan brokers. Also there was not a source for finding out the quality of an ISO(or broker) besides message boards and whether they are held accountable for business practices industry wide. He set out to change that.

Our Vision

We aim to offer transparency on business loan brokers and funders to add value to all stakeholders within the space which will ultimately improve the merchant experience.  Members will be able to contribute to our unique rating system at no cost. Those ISOs that earn high ratings will benefit in several ways as online reputation grows and those that don't will be in a less favorable position. We urge the approved Funders to rate ISOs on a monthly basis to create the value that everyone will benefit from.


The unique value in what we offer is providing a centralized place for real time ratings, reviews, and other content provided by only approved, credible industry members. This includes everything from basic contact info of ISOs, ratings, reports of double fundings and stacking, employee size, and more. 


Rating ISOs will benefit the whole industry while in the long run improve the overall experience for the merchants. If ISOs and brokers are held to account by a rating system like ours, they will perform better to earn good ratings otherwise it could negatively affect their business. 

Also, ISOs are able to Claim their profile so they can request funders rate them, see ratings and other info plus respond to reviews. This will allow for a dialogue on reviews and their reputation to be mainly in one place for the industry, as opposed to Google, message boards or social media groups where those reviews are done mostly by merchants