Something I’ve been thinking about lately: we talk a lot about ROI in this industry, but not enough about capital efficiency.

What do I mean? Two investments can both return % ROI, but if one locks up your capital for months and the other returns principal in weeks with profits following, they’re fundamentally different opportunities.

Capital efficiency is about:

• How quickly your principal is returned

• How frequently you receive distributions

• How fast you can redeploy into the next opportunity

When you work with me, you get a dedicated point of contact who moves fast, knows your deals, and communicates consistently — you'll always know exactly where things stand.

Competitive commissions that pay out fast, plus recurring commissions on renewals — your client keeps drawing with us, you keep getting paid.

If you're looking for someone you can consistently count on to help grow your book, let's talk.

What we're looking for in a file:

• E-commerce / DTC brands selling primarily online

• $40k-$1M per month in revenue

Following up on my earlier post about direct mail investing. Here are actual numbers from a closed campaign:

Campaign Details:

• Total CTPM ( Cost To Print Mail): $50,000

• Campaign Duration: 16 Weeks

• Brand: Consumer goods (health & wellness vertical)

Results:

When MCA brokerage firms handle six and seven-figure files, the complexity changes. At this level, the nuance is everything. 🔍

Success with high-limit files requires asking the right structural questions:

🏗️ Strategic Bridging: Can we build in early payoff options to protect the merchant's cost of capital? 🛡️

💧 Liquidity Restoration: If a merchant is carrying $500k+ in debt, is a reverse consolidation a better path to free up immediate cash flow? Possibly a hybrid approach? ⚖️

Funding files greater than $100k requires more than just a platform; it requires a deep understanding of how to deploy capital strategically without compromising the balance sheet.

If you are managing high-risk / high-revenue MCA files and need a more sophisticated approach to deal architecture, connect with our team to discuss. 🤝

Hey everyone,

Wanted to introduce a concept that might be new to some here: investing in direct mail marketing campaigns.

Here’s how it works: Instead of funding a business directly like with MCA, investors fund the “Cost To Print and Mail” (CTPM) for marketing campaigns targeting established consumer brands. Returns are tied to the campaign’s actual revenue performance.

The model is straightforward:

• You invest a portion of the campaign’s print and mail costs

• The campaign goes out and generates consumer purchases

Most funders providing reverse consolidations run for the hills when they see high-risk files. At FundPro, we lean in where others decline.

If your merchant is carrying $500k+ in existing MCA debt, they don't just need another loan—they need a Strategic Runway. We specialize in these complex, over-leveraged situations to help your clients avoid the "default stigma" while preserving their lender relationships.

What we bring to the table:

• Immediate Relief: We typically deliver 20-35% savings in daily or weekly payments.

• High-Limit Focus: We specialize in files with a minimum of $500k in debt.

• Growth Capital: We often provide additional capital injections on top of the reverse to improve cash position.

Discussing the SBAs new LPR policy that went into effect March 1, here's a clip of our interview with Chris Tomlinson of OptimumBank on his thoughts on the new rule banning all non-citizens from accessing the SBA 7a or 504 loans.

More from Chris on our website soon, stay subscribed!

Thanks Chris for joining us!

Hello everyone, Maddison from Archer Group here.

Within lending and fintech, MCA, revenue-based financing, and private credit have all become household names. We’ve been building something adjacent and a little odder: marketing-backed cash flow, more specifically funding the Cost To Print and Mail (CTPM) of direct mail campaigns run on behalf of established consumer brands.

High-level mechanics (no hype, just how it’s structured):

Funding is designated for a campaign’s cost of print and mailing (CTPM)

Billing can happen on a recurring basis (not “wait 12 months and hope”)

We report on the life cycle of the campaign, track how cash flows are applied (principle recovery before profit participation according to deal terms)