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Best Email Marketing Software

Whether you are with a small business owner, funding company, or independent loan broker looking for email marketing software,  you'll notice most of the companies below offer similar features and comparable pricing. Technology has moved so fast that most offer all-inclusive marketing services that include a CRM, a wide array of automation, email templates, social media integrations, email scheduling, landing pages, and analytics.

When using email marketing software, you’ll be able to automate your marketing workflows, track your stats, send more and better emails, and build a deeper relationship with your visitors.

But when it comes to choosing the best email marketing service for your business, saying you have a lot of options would be an understatement. So here are a few of the most used email marketing software programs in the loan broker industry.

This is not an endorsement for these companies so please perform your own due diligence before working with them.

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Hubspot offers marketing, sales, and service software that helps your business grow without compromise. It's listed herein as email marketing but is also a full CRM.
  • Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Sales CRM software to help you get deeper insights into prospects, automate the tasks you hate and close more deals faster.
  • Customer service software to help you connect with customers, exceed expectations, and turn them into promoters who grow your business.


Popular Features

Lead generation
Advanced CRM

Customer feedback

SEO recommendations

Data quality automation

Free Plan available with limited contacts. Starter Plan $45/mth.

Ideal for:

  • Capturing, converting, and engaging leads

  • Streamlining your outreach, connecting with prospects, and tracking and improving performance

  • Organizing and tracking customer communications, maximizing productivity, and measuring efficiency



Campaigner is way more than email automation. Create entire customer journeys. Drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization.
  • Grow your audience with responsive landing pages, fully customizable forms, through 100's of integrations or using webhooks from your custom web setup.
  • Turn prospects into repeat buyers, keep your subscribers engaged and deliver personalized messages at scale using automated, dynamic content.
  • Optimize your campaigns for conversions, track what is generating revenue, who your best customers are and retain them better through data-driven automation.
Over 120,000 businesses use Campaigner to send billions of emails every month
SMS Service Offered: Plans start at $45
Email Plans start at $29, 30 Day Free Trial offered.

Constant Contact

Grow something great with Constant Contact. With your passion and their online marketing platform, anything is possible. Giving you an all-inclusive online marketing platform that will allow you to do more and grow more than ever before.

Make every message count.
Email Marketing Automation helps you drive sales by keeping your audience engaged and building relationships.
  • Welcome email for new subscribers
  • Triggered email series
  • Contact segmentation
  • Resend emails to non-openers
  • Powerful list-building tools
And More
  • ​Contact list management, with less of the "management."
  • Track your results in real-time. Improve them in no time.
  • Social marketing made simple.
  • Sell more stuff online.
Free Plan available to Start​.
30 Day free trial for paid plans


With Mailchimp  you can build your brand, sell online, all in one place
Their marketing and commerce tools work together to help you run your business so you can take on whatever’s next.
Bring your audience data, marketing channels, and insights together so you can reach your goals faster-all from a single platform.

  • Reach the right people
  • Create better content
  • Automate your marketing
  • Take action with our insights

Plans that start free.
Everything you get with Free:
  • Email Builder
  • Marketing CRM
  • Forms & Landing Pages
  • Creative Assistant
  • Website Builder & Mailchimp Domain

Mailchimps first Paid plan called Essentials starts at $9.99 with 500 contacts.
*A 10% discount for 3 months when you add two-factor authentication to your Mailchimp account with an app like Google Authenticator or SMS two-factor authentication.​

Salesforce Pardot

Pardot, Salesforce’s B2B marketing automation tool, is designed to help businesses of every size:
  • Find more leads and convert them faster with content that resonates
  • Engage buyers on their terms with tailored, relevant campaigns
  • Deliver connected experiences by aligning marketing, sales, and service teams to win deals and build customer loyalty
  • Act on insights by tracking marketing performance all in one place
​Build professional emails quickly using our easy, visual editor.
Send the right message at the right time.
Deliver the personalized experience a buyer expects.
A/B testing to reveal what resonates.
Rendering and SPAM filter check-ups​.

Zoho Campaigns

Create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers, Zoho Campaigns provides the toolkit to meet your email marketing needs.
  • Contextually driven marketing
  • Simple drag-and-drop editor lets you dynamically change your email’s content, images, and CTAs.
  • Connect with your recipients through every email by using interactive elements like polls, surveys, attachments, GIFs, images, videos, and reply tracking.
Zoho has a Forever Free Plan: Send 12,000 emails per month to up to 2,000 contacts.
Paid Plans then start at $3/mth for 250 contacts and 500 emails/mth
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