Uber Eats and Pipe Partner to Deliver Capital to Restaurants

In another major move for embedded lending, Uber Eats has officially partnered with Pipe to offer revenue-based capital directly through its restaurant management app, bringing fast, flexible funding to restaurants at the point of need.

In a world where small businesses continue to face hurdles accessing traditional loans, partnerships like this are reshaping what lending looks like, seamlessly built into the platforms businesses already use every day.

Key Highlights

• Pipe’s embedded financing tools are now available inside the Uber Eats Manager app, which is used by thousands of restaurants to run their day-to-day operations.

• Pre-approved offers will appear to eligible restaurants based on revenue and performance, no credit checks, no FICO scores, and no personal guarantees required.

• Pipe uses AI to analyze 6 months of anonymized credit card transaction history from Uber to determine funding eligibility and amounts.

• Once a restaurant opts in and shares its data, capital can be delivered in as little as 24 hours.

• 98% approval rate for applicants, according to Pipe CEO Luke Voiles.

• Flexible repayment terms that align with revenue flow, not fixed-term loans, making it easier for restaurants to pay back funds during slow periods.

• Uber previously offered small business grants in partnership with Visa in 2022, but this marks a shift from one-time aid to scalable, embedded capital solutions.

The Rise of Embedded Lending

What we’re seeing here is the continued mainstreaming of embedded lending, a trend where financial services are built into the very tools small businesses already rely on.

Uber Eats is not a fintech company, but by embedding Pipe’s capital access into its platform, it becomes a lender in the eyes of its restaurant partners. It’s frictionless, it's contextual, and it’s likely to be highly effective.

This model isn't unique. We've already seen:

• Wix Capital: Offering working capital directly to eCommerce users.

• Squarespace Capital: Recently launched their own capital offering following earlier partnerships with Novo.

• Shopify Capital: A long-time embedded finance player in the space.

Now Uber Eats joins the pack, not by becoming a lender itself, but by enabling lending within its ecosystem.

This isn't just about new revenue streams. It’s about platform loyalty, merchant stickiness, and unlocking SMB growth at the digital frontlines.