top of page
All Posts


Embedded Lending Is Shrinking Your Lead Funnel. Here's the Math.
Stripe's Parafin acquisition puts embedded lending in front of 5M+ businesses. What it means for brokers, lead buyers, and anyone competing on the open market.
Oct 5


NMI Adds Embedded Lending Options
NMI added term loans and starter offers to Business Capital, its Parafin-powered embedded lending program, putting merchant financing in the hands of 6,000 platform partners and ISOs.
Sep 24


Parafin Powers SpotOn Capital as Embedded SMB Lending Continues to Scale
Parafin now powers SpotOn Capital, bringing embedded financing, business-performance underwriting and lower costs to restaurant operators.
Aug 26


Lightspeed Says Its MCA Book Is the Biggest Use of Cash It Has
Lightspeed's CFO says MCA is its biggest use of cash outside buybacks, $160M outstanding, low single-digit defaults, and capital customers churn less.
Aug 6


Parafin Forward Flow Deal Adds $300M to Embedded Lending's Funding Machine
Parafin closed a $300M forward-flow deal with a NY alternative asset manager, adding to Goldman, Cross River, and EverBank ties.
Jul 23


Fund $34,627 a Minute: Square, Shopify, Enova & PayPal funding
Square, Shopify, Enova & PayPal originated $18.2B in small business financing in 2025. See the interactive quarterly data tracker for funding small businesses.
Jul 4


Goldman Sachs Joins Parafin’s Capital Stack as Embedded Lending Keeps Growing
Goldman Sachs Joins Parafin: The latest rung on Parafins capital ladder.
Jun 18


Parafin, Pipe and Lili Push Capital Closer to Merchants
Pipe, Parafin and Lili show how embedded lending is moving small business financing into platforms, banking apps and merchant workflows.
Jun 7
![More Embedded Lending, Less Deals for Brokers? [Video]](https://static.wixstatic.com/media/1f1aa6_1507112e06af4e7e8f5738849a5b3b39~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/1f1aa6_1507112e06af4e7e8f5738849a5b3b39~mv2.webp)
![More Embedded Lending, Less Deals for Brokers? [Video]](https://static.wixstatic.com/media/1f1aa6_1507112e06af4e7e8f5738849a5b3b39~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_avif,quality_auto/1f1aa6_1507112e06af4e7e8f5738849a5b3b39~mv2.webp)
More Embedded Lending, Less Deals for Brokers? [Video]
Embedded lending isn’t coming. It’s here. And it’s moving faster than anyone can keep up with. including me.
Jun 4


The Bank Never Showed Up. So YouLend Did.
YouLend just secured a $225M forward-flow facility from Värde Partners. Here's why this deal matters for small business lending, and who it threatens.
Mar 7


The Capital Button Is Moving Inside the Software—And Business Loan Brokers Are Getting Squeezed Out
Fundbox integrates financing into Wave's accounting platform. Here's why embedded lending is shrinking the pool of borrowers who talk to a business loan brokers.
Nov 23, 2025


Pipe’s Strategic Pivot: Why a 50% Workforce Reduction Signals a New Era of Efficiency
Pipe reduces workforce by 50% in a major strategic pivot. We analyze how AI agents and embedded partnerships are redefining fintech efficiency for 2025.
Nov 19, 2025


Worldpay Just Turned Every Software Platform Into a Bank (And It Took 13 Days)
Worldpay, the payments giant processing 50 billion transactions annually, just launched something that should terrify traditional banks and excite every software CEO: The Embedded Finance Engine.
Oct 2, 2025


Fundbox Expands Embedded Capital Reach Through EverCommerce SaaS Integration
The embedded lending market continues its steady expansion as Fundbox, the embedded capital infrastructure provider, announces its integration with EverCommerce (NASDAQ: EVCM) platforms. The partnership brings capital access directly into the SaaS tools used by over 350,000 small businesses across multiple countries, adding another data point to the growing embedded finance trend.
Sep 10, 2025


Uber Eats and Pipe Partner to Deliver Capital to Restaurants
Uber Eats is not a fintech company, but by embedding Pipe’s capital access into its platform, it becomes a lender in the eyes of its restaurant partners. It’s frictionless, it's contextual, and it’s likely to be highly effective.
Sep 10, 2025


Squarespace Capital Launches In-House Business Funding—And It Was Only a Matter of Time
Squarespace Capital enables eligible U.S. and U.K. sellers to access business funding with the structure of revenue-based/sales-based/merchant cash advances with financing offered by Celtic Bank and YouLend, respectively, powered by Stripe, and plans to expand to further geographies.
Sep 9, 2025
bottom of page