Beyond MCA: Exploring Direct Mail Marketing as an Investment
Hey everyone,
Wanted to introduce a concept that might be new to some here: investing in direct mail marketing campaigns.
Here’s how it works: Instead of funding a business directly like with MCA, investors fund the “Cost To Print and Mail” (CTPM) for marketing campaigns targeting established consumer brands. Returns are tied to the campaign’s actual revenue performance.
The model is straightforward:
You invest a portion of the campaign’s print and mail costs
The campaign goes out and generates consumer purchases
You receive % of your principal back first
After break-even, profits are split between investors and the campaign operator
We’ve been running this through Archer Group Marketplace and seeing strong results. Weekly distributions, transparent tracking, and typical campaign cycles of about weeks.
We’re hosting a webinar March 24th to walk through the model in detail. You can sign up at license.archer.group/investors.
We’ve been running this through Archer Group Marketplace and seeing strong results.
Weekly distributions, transparent tracking, and typical campaign cycles of about
weeks.
We’re hosting a webinar next week to walk through the model in detail. You can sign
up at license.archer.group/investors.
Interesting model. It essentially converts marketing spend into an investable asset class.
Direct mail has quietly remained one of the more measurable customer acquisition channels in certain consumer sectors, especially compared to digital channels where performance can fluctuate with platform algorithms.
Curious how much historical campaign data investors are given when evaluating an opportunity. Also interested to hear from others in the group who have seen success with financing marketing campaigns like this.