BCP not MCA: Even over short payback periods cash flow-oriented lending is still a no-no (WebinarMar 24 @ 2pm ET)
Hello everyone, Maddison from Archer Group here.
Within lending and fintech, MCA, revenue-based financing, and private credit have all become household names. We’ve been building something adjacent and a little odder: marketing-backed cash flow, more specifically funding the Cost To Print and Mail (CTPM) of direct mail campaigns run on behalf of established consumer brands.
High-level mechanics (no hype, just how it’s structured):
Funding is designated for a campaign’s cost of print and mailing (CTPM)
Billing can happen on a recurring basis (not “wait 12 months and hope”)
We report on the life cycle of the campaign, track how cash flows are applied (principle recovery before profit participation according to deal terms)
If this piques your interest, we will be leading a webinar on March 24th at 2pm EST to discuss campaign life cycle going from “open” to “closed” risk controls and where things might fail (e.g. attribution, offer fatigue, returns, fulfilment, chargebacks, data quality) what investors really look at in a dashboard and deal sheets.
I registered here: https://license.archer.group/investors?code=7452
I’m posting this because I’d really love feedback from you: what questions would you ask to underwrite a marketing-backed cash flow deal, or what red flags would you look for given your experience in a lending?