Real Numbers: 10K Investment →12,400 Return in 16 Weeks
Following up on my earlier post about direct mail investing. Here are actual numbers from a closed campaign:
Campaign Details:
Total CTPM ( Cost To Print Mail): $50,000
Campaign Duration: 16 Weeks
Brand: Consumer goods (health & wellness vertical)
Results:
Total Revenue Generated: $90,000
ROAS: 180% (18000) basis points
Total Campaign Profit: $40,000
Investor Returns (for a $10,000 investment)
Principal Returned: $10,000
Profit Share (30% of profits, pro-rata): $2,400
Total Payout: $12,400
Net ROI: 24%
The key differentiator here is the two-stage distribution model. All revenue first goes toward returning investor principal. This means you’re de-risked quickly. Once the campaign breaks even, profit sharing kicks in.
Distributions happen weekly as revenue comes in, not at the end of the campaign.
If you want to see more case studies like this, we’re doing a deep dive on our next investor webinar. Sign up at license.archer.group/investors.