Are you trying to reach out to clients that you have not been in contact for a while?
How are you approaching that process?
Its really important to have a plan for either a conversation or emails when reaching back out to cold clients.
Today I'm going to share with you a series of emails that you can use for your purposes with just a little customization to fit your business, whether being a loan broker or otherwise. This valuable information will at least provide you more insight to what a series of emails should look like when trying to reconnect with past clients or even convert prospects into new clients.
Feel free to leave comments below on some of the strategies you use when reaching out to cold clients.
EMAIL #1:
SUBJECT: Hey, I haven’t heard from you lately!
Hey [FIRSTNAME],
It’s been awhile since we chatted, so I just wanted to check in.
How are things going for you?
I remember some of the GREAT sessions we had and I wanted to circle back to see how things are progressing.
What are some BIG wins you’ve had?
What are some battles you’re facing?
Many times when I check back in with people, I find them discouraged because they haven’t made the progress they wanted.
In those times, I like to come behind with some serious ENCOURAGEMENT.
So do you need a little pep talk?
Hit reply and let me know how the fight’s going!
Talk soon,
[YOUR NAME]
EMAIL #2:
SUBJECT: The ONE mistake I see so many people make…
Hey [FIRSTNAME],
I’m going to let you in on a secret. ;-)
Do you ever wonder why people can make a TON of progress in an area, then slide back?
I’ve seen this far too often…
You know what happens 95% of the time?
They try to do it all ALONE.
When they start, they build a team of people to support and encourage them on their journey.
Then they think they’ve got it mastered, and they go off…
...alone.
...into the wilderness.
They have a stumble or two. Maybe lose a battle here, then another battle there.
And pretty soon they find themselves…
...sliding.
Of course, that’s really FRUSTRATING, right? To lose so much progress?
But I’ve got some seriously good news:
Guess what?
You can hop right back on the wagon!
Sliding backwards isn’t the same thing as quitting! And if there’s one thing I know about you, it’s that you don’t quit!
If you’re tired of doing it all alone, let’s reconnect.
Let me be your biggest cheerleader.
I’d love to support you on your path to success.
So tap reply and let’s reconnect. Let’s make the magic again.
Looking forward to hearing from you!
[YOUR NAME]
EMAIL #3:
SUBJECT: I’m giving you PERMISSION to do this…
Hey [FIRSTNAME],
People tend to have really funny views of themselves.
For example, many of us feel like we have ONE shot at reaching our goals.
And…
...Once we reach our goals, we have to stay there forever or we’ll never get back.
If they slip or make a mistake, they feel like it’s all over.
When it comes to reaching goals and dreams… this mindset will really hurt you.
To help you stay away from this, I want to give you permission to do something.
I’m giving you permission to...
...be human.
Crazy, right?!?
You’re human and we all have slips.
You have permission to slip, but slipping isn’t the end.
You also have permission to GET UP and get started again.
You’re strong enough to do it!
So let’s get going again TOGETHER.
Or, if you’re still running strong, let’s do it TOGETHER!
I’d love to reconnect with you. I’d love to keep working with you through both the highs and lows.
Everyone makes more progress when they have a CHEERLEADER.
So what do you say… can I cheer you on?
Tap reply and let me know how I can cheer you on.
Talk soon,
[YOUR NAME]
EMAIL #4:
SUBJECT: All you do is win, win, win…
Hey [FIRSTNAME],
One of the most important things I’ve learned is that momentum is EVERYTHING.
Of course, momentum can be a bad thing, like if you start sliding on ice and can’t stop.
Ouch!
But momentum can also be an AMAZING thing, like when you’re running and able to leap over objects because of your speed.
Momentum helps you break down walls and PUSH through obstacles.
Wins…
...build on wins…
...build on wins.
The more success you have, the more you’ll keep having. It’s all about that forward momentum.
How has your momentum been lately? If you have slowed a bit, you can just as easily get going again!
But… in order to get going, you may need a little push!
Can I help you get into high gear again?
Hit reply and let me know… how can I help you right now?
Talk soon,
[YOUR NAME]
EMAIL #5:
SUBJECT: What do Finding Nemo, Lord of the Rings, Dean Martin have in common?
Hey [FIRSTNAME],
Have you figured out what Finding Nemo, Lord of the Rings, Dean Martin have in common?
They all have great teams.
In Finding Nemo, Marlin has Dory to keep him going.
In Lord of the Rings, Frodo has Sam.
And Dean Martin had Jerry Lewis as his duo.
We all need someone to lean on. We all need someone who will keep us going and push us to be our best selves.
No one can do it alone.
Success comes when we TEAM up with others.
In the past, we made a great team, right?
We celebrated some serious WINS!
I’d love to work together again. I loved getting to see you make progress, and I want to see that again!
So what do you say? Can we do some more WINNING together?
Tap reply and let me know. I’d love to help!
I look forward to chatting,
[FIRST NAME]