The 14-Stage Campaign Lifecycle: How Direct Mail Investments Actually Work
I’ve gotten some questions about the mechanics of direct mail investing, so let me walk through the full campaign lifecycle.
Here’s how a campaign moves from concept to cash in your account:
Stage 1-2: DRAFT → OPEN FOR FUNDING Stage 3: FUNDED AND READY TO MAIL Stage 4: MAILED Stage 5-6: IN PROGRESS Stage 7-9: RECONCILIATION Stage 10-12: DISTRIBUTION Stage13: CLOSED
The whole cycle typically runs weeks from mail date to final distribution.
We provide a full walkthrough of the investor dashboard and how to track your campaigns.
Anyone want me to dive deeper into any specific stage?
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