Cloudsquare Unveils New Website and Brand Direction, Cementing Its Role as the Leading Lending Platform for Alternative Finance

Press Release

LOS ANGELES, CA – August 06, 2025 — Cloudsquare, the highest-rated Salesforce partner in the lending industry, today announced the launch of its newly redesigned website, marking a significant milestone in the company’s evolution from general Salesforce consultancy to a purpose-built platform provider focused exclusively on brokers and lenders in the alternative finance space.

Built natively on Salesforce, the world’s #1 CRM, Cloudsquare’s lending platform gives brokers and funders the power to automate workflows, reduce risk, and scale faster than ever before across all verticals of alternative financing.

“This website doesn’t just show off what we’ve built—it reflects who we’ve become,” said Jeffrey Morgenstein, CEO of Cloudsquare. “We’ve spent years quietly building the most flexible, powerful lending platform in the market. Now we’re ready to show the industry exactly what we’ve been up to.”

Reflecting on Platform-First Identity

Since its founding in 2018, Cloudsquare has operated as both a Salesforce implementation partner and software platform provider. But over time, it became clear that the biggest impact came from one thing: delivering the end-to-end platform that lenders actually needed.

Over the past year, Cloudsquare has fully aligned its pricing, delivery model, and internal roadmap around this platform vision—sunsetting general Salesforce consulting and doubling down on technology, support, and services designed specifically for the lending industry.

“Every improvement we’ve made, and continue to make, is thanks to the feedback and insight of our customers,” said Paul Albuquerque, Director of Product. “We’re proud to have built the platform from the ground up, but it’s our customers who help us refine it every day to meet the evolving needs of the lending industry.”

A Streamlined Buying Experience and Smarter Pricing

The new website gives prospects a crystal-clear view into what the platform can do—featuring in-depth product demonstrations, real-world use cases, and simplified module breakdowns that make it easy to evaluate Cloudsquare’s fit for any lending model.

The company has also introduced a restructured pricing model, making Cloudsquare one of the most affordable enterprise-grade lending platforms available.

“We’ve made Cloudsquare more accessible—without cutting a single corner,” said Dennis Mikhailov, Chief Revenue Officer. “Whether you’re a solo broker or an enterprise lender, you should have access to world-class software that drives results.”

Implementation, Support, and Continuous Innovation Cloudsquare’s delivery team plays a hands-on role in every implementation and continues to support customers long after go-live. Every new client starts with one of Cloudsquare’s structured implementation packages—now more affordable thanks to the new pricing model.

Once live, customers benefit from ongoing, free product support designed to ensure long-term success. And because Cloudsquare operates as a modern SaaS platform, customers get access to continuous innovation—including new features, evolving workflows, and cutting-edge tools powered by artificial intelligence and automation.

For teams that need more advanced customization or support, Cloudsquare offers flexible options including Consulting on Demand and Managed Services programs—ensuring every lender can scale on their terms.

“We don’t just deliver software, we deliver outcomes,” said Christelle Asmar, Director of Delivery. “As the market changes, our platform evolves, so our customers are always equipped with the latest tools to compete, grow, and lead.”

Additional Information

The relaunch of Cloudsquare’s website marks a pivotal moment in the company’s growth and platform maturity. With a modular architecture, streamlined pricing, hands-on delivery services, and continuous feature innovation—including AI-powered tools—Cloudsquare is positioned to be the technology partner of choice for brokers, lenders, and funders across all alternative lending verticals. For product details, implementation packages, or to request a live demo, visit www.cloudsquare.io.

About Cloudsquare

Cloudsquare is the leading end-to-end lending platform, uniquely powered by Salesforce, to deliver unparalleled flexibility and innovation for lenders and brokers. With a commitment to optimizing lending processes through cutting-edge technology, Cloudsquare provides robust, scalable solutions that empower clients to achieve greater efficiency and growth. Celebrated by industry leaders, Cloudsquare has earned a place on the Inc. 5000 list as one of America’s fastest-growing companies and is consistently rated a top service provider on platforms like Salesforce AppExchange, G2, Clutch, and Manifest.

For media inquiries, please contact:

Cloudsquare Marketing

Email: marketing@cloudsquare.io