Question for Funders about ISO performance
What should an ISO care about more when tracking KPIs of submitted deals ?
As Shane mentioned in another post in regards to KPIs :
"A minimum would be 6 to 7%, so for every 100 submissions 6 to 7 deals are funded. At 10 to 11% you are on the good side. At 18-20% you should be usually in the top tier of ISOs. This is considering a minimum amount of 100 submissions, as we wouldn't say a 50% number based on 1 funded deal out of 2 submissions total to mean much."
For some context, I'm a Solo-Dolo ISO owner, so obviously my deal flow is much lower than powerhouse shops. When signing up with Lenders/Funders, I made sure to emphasize my low submission volume so they dont get confused when i send no deals for 2 weeks.... i DONT like submitting files just to show activity.
FOR THE FUNDERS: What would you prefer from your 1-man ISO shops?
1-man ISO preference
100 subs/month @ 6-10 deals funded
50 subs/month @ 3-4 deals funded
5 subs/month @ 1-2 deals funded
1-2 subs/month @ 1 deal funded
I submit to IOU through a superbroker