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“He immediately said he’d take it because he trusts them,” Poddar recalled in an interview with Future Nexus. “They have known his business for several years. They obviously want to continue having his payment business, so they would never put a product in front of him that would be against his best interests.”

That conversation took place seven years ago. Since then, Parafin has grown to fund close to 50,000 businesses and has secured partnerships with Amazon, DoorDash, Gusto, TikTok Shop and Walmart. The company counts Ribbit Capital, Thrive Capital, GIC, Notable Capital, and Redpoint Ventures among its investors.

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www.heyfuturenexus.com

Parafin co-founder Sahill Poddar said it took one visit to an auto body shop to know he and co-founders Vineet Goel and Ralph Furman were on the right track with their vision for an embedded financial infrastructure company, one that addresses a $2 trillion opportunity. When Parafin was in its infancy, Poddar walked into an auto body shop and asked the owner if he had ever considered adding a second lift. The owner had, but didn’t trust the many random […]