Here's a clip of my interview with @abel fernandez , CEO of Sourcify Lending, where he's discussing how and why he picked a niche industry to focus on.
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Picking a Niche Industry Type To Fund
Picking a Niche Industry Type To Fund
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Niche is invaluable. I can fund just about any industry, but my company chooses to specialize in the businesses of creatives such as Artists, Architects, and Inventors even those that are pre-revenue.
Good Concept - I focus on automotive repair - credit card split funding.